• Wrapyt

How vehicle wraps compare to other forms of advertising?

Updated: Jan 27

The Outdoor Advertising Association of America classifies wrap advertising as a form of “out of home” advertising. The agency says that vehicle advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.



Vinyl wraps tend to increase the outreach of a marketing campaign. When conducting traditional marketing campaigns, small business owners often limit themselves to a small demographic. For instance, if you advertise in the Wall Street Journal, you’re limiting yourself to those who are, on average, 30-49 years old. However, if you engage in a mobile billboard advertising campaign, you’ll reach everyone from children to seniors.

vehicle advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

Vinyl wraps could be a valuable part of your overall marketing strategy, especially if you live in a highly-populated area. Choosing vehicle wraps will allow you to reach a broad target audience for minimal costs.



culled from quickbooks.intuit.com

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