Memorable awareness and influence on audience behaviour
Updated: Jan 27
An OAAA statistics pointed out that fleet advertising raises brand name recognition 15 times greater than other forms of advertising.
Regardless of the medium used, a successful advertising achieves the following goals: raise brand awareness, promote product or service offerings, create memorable impressions about the brand and offerings, influence audience behaviour such as making a purchase or contact, driving attention easily. Vehicle advertisements have a high recall rate and make successful attempts in developing positive and influencing impressions with audiences.
An effective communication channel is a critical success factor for an advertisement. Putting brand messages on vehicles is cost effective and delivers results better than other advertising media.
“ Putting brand messages on vehicles is cost effective and delivers results better than other advertising media. ”